E-commerce · Outdoor retail · 2026
An outfitter that sells the trail, not the gear
The challenge
A loyal local customer base but a website that looked like a spreadsheet. Cart abandonment near 80% on mobile and no way to tell the story behind the gear.
What we built
We rebuilt the store around the trips customers actually take — shop by trail, by season, by skill level. One-page checkout, real-time inventory, and editorial photography woven through every category.